| ||Case Study of Sustainability as a Unique Selling Proposition for Venues, EURAC Italy |
GMIC Sustainability in Action Series
July 28, 2011
VIEW THIS WEBINAR
Discover the 7 key elements of using Sustainability as
a unique selling proposition strategy for convention Centers. This webinar will
focus on how to design an internal and external communication plan to transfer
sustainability information in a way that attract clients, changes behavior and
enhances business operational effectiveness.
What is EURAC?
EURAC stands for European Academy. The
European Academy of Bozen/Bolzano (EURAC) lies in the heart of the Dolomites.
Created in 1992 as an independent research center, EURAC is home to researchers
from all over Europe who work together on a wide range of interdisciplinary
projects. Experts in law and natural sciences, linguists and geneticists
collaborate with public and private agencies towards the resolution of some
central issues of our day. Together they contribute to create a future-oriented
Where is EURAC?
EURAC is situated in the region of South
Tyrol in the North of Italy bordering with the countries of Switzerland and
What is EURAC convention center?
Inside the building where more than 200
researchers are working every day there is the convention center. Maximum
capacity 750 participants. Member of ICCA, ECM, MPI and GMIC.
GMIC Guest Presenter: Francesca Corradi
Francesca was born in a small city in South Tyrol, in
the North of Italy, She speaks fluently German, Italian, English, French and
Spanish. After language high school, study abroad for one year and attended the
College of Charleston in Charleston, SC. There she discovered her love for the
meeting industry and did her first internship in an event agency there. Came
back and graduated in Economics and Management Studies – Major Tourism
Management @ the Free University of Bozen Bolzano . During College did another
internship in an event agency in Barcelona, Spain and since 2006 works as a
project leader at the EURAC convention center. Is a CMP and MPI Member.