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Green Meeting Industry Council
700 N. Fairfax Street, Suite 510
Alexandria, VA 22314

News & Press: Industry News

Toronto becomes first destination in Canada to achieve international meetings sust. cert.

Thursday, October 10, 2013   (0 Comments)
Posted by: Jessica Nelson
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Toronto becomes first destination in Canada to achieve international sustainability certification for meetings and events

TORONTO (October 2, 2013) – Tourism Toronto has become the first convention and visitors association outside of the United States to reach a new international sustainability standard.  The American Society for Testing and Materials (ASTM) Certification is awarded to destinations that achieve high standards in environmentally sustainable meetings, trade shows, and conferences. Tourism Toronto has been recognized as achieving Level One certification.

"Toronto and our partners in the convention centres and hotel industry place a high premium on being leaders in sustainable meetings and events,” said David Whitaker, President and CEO of Tourism Toronto. "In a highly competitive market, achieving a prestigious certification like this can give Toronto and more importantly our clients and guests a meaningful advantage. This adds to our city’s strong reputation for hosting exceptional meetings and we are proud to be the first international destination to attain ASTM destination certification.” 

Introduced in 2012 to provide the event planning industry with specifications for producing events in a more sustainable manner, the certification is awarded to destinations that meet rigorous standards in areas such as waste management, energy, air quality, water, procurement and community partners.  The standards were created in partnership with ASTM International, an ANSI-accredited standards development organization.

"Having responsible environmental and social practices in the meeting industry is a global concern,” said Michael Luehrs, President of Green Meeting and Industry Council, the association that led the development of the ASTM Sustainable Meeting Standards. "We are delighted to see Tourism Toronto lead the way in Canada.”

About Tourism Toronto

Tourism Toronto, Toronto's Convention and Visitors Association, is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travelers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism, Culture and Sport and the Greater Toronto Hotel Association, representing the cities of Toronto, Mississauga and Brampton. For more information please visit

About the Green Meeting Industry Council

The Green Meeting Industry Council is a) non-profit, membership-based professional organization which provides educational resources to planners, suppliers, and venues seeking to meet the ever-rising standards consumers set for sustainable meetings.



Cathy Riches

Tourism Toronto