Foundation Strategic Plan
GMIC Sustainable Meetings Foundation (GSMF) Strategic Plan
Mission Statement: The GMIC Sustainable Meetings Foundation: Advancing sustainable practices in the meetings, events and tradeshow industries through education, research and innovation.
Values:- Forward-Looking
- Purposeful
- Responsible
- Transparent
- Community-Oriented
- Cost-Effective
- Collaborative
Objectives and Strategies:
Financial Objectives
| Financial Strategies
|
Launch an inaugural
fundraising campaign that raises at least US$150,000 in year one,
$250,000 in year two, and $500,000 in year three
| - Refine the case for funding
- Create a comprehensive fundraising program (Founding 50 or 100 concept, tiered appeals)
|
Community Objectives
| Community Strategies
|
Develop a comprehensive funding plan for education, research and innovation projects
| - Fund up to three small, short-term projects immediately
- Initiate at least one long-term project
|
Develop a comprehensive outreach program for donors
| - Clarify the role of chapters, industry foundations, educational institutions, and event corporations
- Implement the most promising component(s) of the program
|
Organizational Objectives
| Organizational Strategies
|
Establish a comprehensive program of administrative and governance practices
| - Complete the governance manual
- Align staff requirements and funding needs with strategic objectives
- Establish project-based budgeting format to align with strategic plan
|
Develop the foundation brand
| - Initiate a comprehensive brand campaign
- Introduce a marketing plan that includes a social media strategy, i.e., crowdsourcing projects
|
